Directional Force - A Culture of Perseverance

Directional Force - A Culture of Perseverance

Directional Force is dedicated to cultivating ambition and determination to get better and move forward everyday.

"Nothing Stagnant Grows or Prospers."

We could not agree more and we're huge fans of the founder, Chris Gowen, his mission AND his high quality performance gear. Read more from Chris below!


Perseverance Pays Dividends

Perseverance is the greatest determining factor to success in life. Everyone faces adversity, set backs, and fear, when attempting anything beyond the norm. The biggest successes in the history of the world have had the power of perseverance in their DNA and so do you.

If you think back to everything you’ve ever failed at you can most likely attribute it to a loss of interest and you let your passion die.

If you’re truly passionate about whatever the endeavor might be, then nurture the concrete resolve that it will take to persevere and conquer the rough road that’s bound to appear from time to time.

The world is full of people that will tell you all the reasons "You can't," but I'm telling you that you can, if you have discipline and faith in yourself.

Creating a “Culture of Perseverance,” was one of the first core values I established when I started Directional Force. I wanted people to associate our brand with a “Never quit Mindset," focused on the power of cultivating self-confidence.

Hard work can overcome the mightiest obstacles, and always remember - You can’t fail if you don’t quit.


Define No Obstacles

There is so much truth in the saying that, "We are our own worst enemies." Many of us battle negative thoughts of doubt and worry on a daily basis. Negative thoughts of fear and low self-esteem are the first ingredients to manifesting failure and lack in your life.

It takes daily conditioning to reverse these negative thoughts. The conscious mind thinks from a literal standpoint and relies only on the five senses to make its judgements. We have to concentrate on disciplining the conscious mind to ignore sense evidence and concentrate on the power that dwells in the subconscious sphere of the mind. We have a source of tremendous latent power that is there for the taking, once we align with it mentally, and acknowledge that nothing in this universe is too good for us.

You counter negative thought vibrations by repeating positive affirmations to yourself several times a day.

The conscious mind is the navigation system. It will steer you in whatever direction you tell it to, through the repetition of your affirmations and the thoughts that you dwell on. If you fail to give it direction or dwell on the negative, it will steer you into the rocks, into negative outcomes, into failure. With all of the negativity in the world it is so very important that you take control of your thoughts and give attention only to thoughts of happiness, prosperity, health and love. Think of all the people you’re going to inspire and help along the way as you become the person that you know you were meant to be.

Build your self-confidence daily, and remind yourself that there is no one else like you in all of existence. The infinite never repeats itself. You are uniquely qualified to accomplish whatever you can conceive mentally so, define no obstacles on your path to the life you want to lead.



It’s human nature to foster worry, fear, and self-doubt. One of the best tools you can use to combat this along with depression is physical exercise.

There are several positive emotional effects gained from exercise. Improved self-esteem, enhanced mood, and mental functioning, along with decreased stress.

The chemical process that occurs in the brain through exercise releases mood altering endorphins, serotonin & BDNF.

Brain-Derived Neurotrophic Factor is a neurotransmitter released during exercise and is scientifically proven to reduce depression. Remember balance is key in nature, Strong Mind, Strong Body… VECTOR UP

Founder of Directional Force, Chris Gowen

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